The Balmain London boutique on South Audley Street in Mayfair opened on Monday marking its first boutique outside of Paris. Claudia Ruimy is behind all efforts to give Balmain a home in London in a space elegantly designed by architect Joseph Dirand.
As young and gorgeous as Olivier Rousteing, the brand’s creative director is, when taking our selfie together, this ‘King Of Instagram’ knew his side – which also happened to be my good side. After he snapped a couple selfie’s of us with my phone, he quipped ‘let’s switch so you get your better side too’. I could tell I like the man behind the clothes and even more so when he told Vogue UK “The reason I like Balmain? “The women I dress are powerful, they are strong, they are women who are going to change the world. These are the women I want to have around me. When you wear Balmain you adopt a vision and a strength, you’re not just going to wear clothes for the clothes.”